Bisleri to have new plants, franchisees in India
Bisleri, an Italian origin company, is all set to expand its network and distribution system in India through 11 new franchisees. To cope up with the ever growing market competition and consumer demand it has decided to establish 8 new plants in different cities of the country. Two plants are already been planned in Udaipur and Jodhpur which are positive indicators of the company's ever growing stature.
After their successful and strong penetrations of the market all over India, the most trusted brand Bisleri is ready to cater to the consumers through their new franchisee in Varanasi. This would help them to cater the huge markets of Gorakhpur, Siddharthnagar and Varanasi.
Adding to the above, Assistant General Manager of Bisleri, Deepak Changa said, "In an initiative to strengthen its supply chain and cater to its customers in a more convenient manner, we have gone one step ahead and enhanced its vehicle capacity by 10 vehicles."
Bisleri offers a range of mineral water in 'Vedica' and 'Bisleri with added Minerals' which occupy a market share of around 60% of the organized market in mineral water.
The products are available from 250 ml cups to 20 Lt cans. The award for 'Most Trusted Brand' by Reader's Digest and that too twice has been the proof of Bisleri's goodwill. |
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